Tobey Keith, This Cup’s to you, Bob Hulseman


Robert Leo Hulseman was born on April 5, 1932, in Chicago. His father, Leo, founded Solo Cup in 1936; his mother was a singer who went by the name Dora Hall. As a teenager, he contracted polio, that affected the left side of his body and caused one leg to bered-solo-cups shorter than the other, this was corrected by surgery.

Download Mr. Hulseman’s_wheel

Mr. Hulseman attended the Jesuit run Marquette University and served briefly in the Army. While he started working in a Solo factory at age 18 he held various jobs in the company including purchasing. Later worked on developing the company’s plastics business, and he became company president in 198 and then ts chief executive and chairman.

“He knew plastics manufacturing like nobody,” said Paul Hulseman, who worked at the company with some of his siblings. “He built plants and machines and tooling.” From his obituary in the New York Times.

But it is his Red Solo Cup that everyone knows.  Country and Western singer Toby Keith even wrote a ballad in its honor and so we at Sabian Earth are giving the man, the myth, the inventor, his due.

Solo Factory


With 5 planets in the first house, Mr. Hulseman has a strong fire and Cardinal personality.  He is not one to wait for another person to give him the go-ahead, he will take each challenge up and make it happen to his own satisfaction, see his son’s Paul comment above.

This could have made him a virtual dictator in his environment except for that trine to Jupiter in his fifth house of creativity and children (13 Leo)  that probably made him a tough but devoted family man.   Those five planets are also quincunx, to his Neptune in his sixth house and Saturn a sextile away makes a nice Yod telling us his duty to work was very much entwined with himself and his family.  It was after all, originally a family owned business.  Most likely he did not have labor problems but instead loyal workers who liked working for Solo overall.

Robert Hulseman Map

Temperament Type

Hulseman is a Bucket temperament type with a Saturn Handle in the Eleventh House. His Saturn at 04 Aquarius is opposite Jupiter in the Fifth House at 12.37 Leo creating what Marc Jones calls an “awareness” of his Social Consciousness and allowed him to partner his deep faith with realistic practicality i.e. making an otherwise taciturn man amiable and more extroverted than his makeup would suggest.

It also made him hold himself to a high standard of being showing that work was an ennobling act by working so many positions at Solo so that he could have a commonality with his employees.  Besides being a good employee, he was also most likely a good and honest, husband &  Mrs. Hulseman had little to worry about though she probably would have liked him around the house more.  In reality,  he would have been a difficult man to have had in constant companionship, needing as he did a large territory to roam.

His Saturn is also sextile his Moon in the First House at 10 Aries suggesting that home and family were integral to his self-image.  His hereditary roots at Solo were important to him and it is not surprising that he had several of his children work in various positions as well, trying to instill the same pater familias he had.

Finally, Saturn was also sextile to his Sun in the First House that would have been a clarion call to Mr. Hulseman to be the leader he wanted to become in the world at large.  Saturn is often seen as the key to the Father with the Sun as the ego of the native himself, and with this sextile of accomplishment, Mr. Hulseman going beyond his father by creating an emblematic Red Cup would have been a piece de resistance.  He was professionally, and probably, familiarly, a happy man.

Sabian Symbols

Mr. Hulseman’s ascendant is 04 Aries a Group around a campfire with the keyword of Amiability.  Marc Edmund Jones writes that this degree is a “special skill” that allows Hulseman to bring together others in an effective structure.  His supporting other employees in developing their creativity is an obvious fact, as well as having his children experience different areas of the Solo world for them to find their own interests and abilities.

His ascendant is part of a massive stellium containing conjunctions to  Mars 02 Aries, the Moon, 10 Aries and his Part of Fortune, 11 Aries,  his Sun, 16 Aries, Uranus 20 Aries and finally Mercury ending this powerful stellium at 24 Aries. giving his creativity a powerful single minded devotion that would have indeed made him a workaholic.

A sextile to his high focus Saturn, at 04 Aquarius1   gives the illustration to the symbol of a Hindu Healer who needs “to transcend the physicality of the body” and unite it with his soul to create “two remarkable achievements”.

RIP, Mr. Hulseman.

1. The Sabian Symbols cited here and throughout this site are from the 1953 edition of Marc Edmund Jones’ text, The Sabian Symbols in Astrology, Sabian Publishing Society.  Look to Bookfinder for a copy.